As Marc Caron says in Mobile Marketer, Apple must keep the iPhone in perspective. The iPhone, he states, has certain limitations, i.e. "singular product offerings", "limited functionality" and "high cost of ownership". Apple must make a massive investment in a very broad product portfolio, in other words, needs to get its act together. Apple hos a small slice of the market and needs to provide more and better soon or risk losing even that share. There are other products on the market that are threatening Apple´s leadership.
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